Bring back “real” photography!

That was our motto when we established miggo in 2014.

We discovered (we know it wasn’t exactly a cure for cancer, but still…) that more and more photography enthusiasts were leaving their camera at home and favoring candid shots with their smartphones. That wasn’t much of a surprise, because smartphones go with us everywhere and it’s not much fun schlepping your camera around like a tourist… and that was the trigger that inspired miggo. We established the company to provide all photography enthusiasts with comfortable, smart and simple carrying solutions for their “real” cameras.

A bit of history?

miggo was established by a group of designers who worked together at Kata Bags and Manfrotto. Kata is known for its countless camera and video bags, which were developed in-house and marketed worldwide. It’s not surprising that to this day Kata bags are still considered some of the world’s best camera bags around.
After the company was merged with the headquarters in Italy, we founded miggo. We had years of combined experience in developing award-winning camera cases and bags, as well as a passion to bring to market new concepts for carrying cameras. In 2014, miggo successfully launched its first round of products on Kickstarter – the strap&wrap and grip&wrap series – comfortable camera straps which morph into protective carriers. The Kickstarter campaign was successful beyond our wildest dreams – raising over 400% of the original funding goal and receiving great responses from users and professional magazines and websites alike.
The patented miggo products are currently marketed in over 30 countries around the world. Today the company is busy developing a number of new products, for photographers and people who like outdoor activities.
miggo headquarters are based in the peaceful village of Abu-Gosh, a few minutes’ drive from Jerusalem.

miggo. camera’s best amigo

miggo team

Team miggo – trying real hard to look serious – during the shooting of the “AGUA” video

Miggo is distributed in Canada by Amplis Foto Inc.



Founded in 1983 by Hans Ohlig, Amplis is a family-owned marketing and distribution company in the imaging, consumer electronics, outdoor and fine art spaces in Canada.

Amplis drives consumer demand through our unique position of publishing Canada’s largest imaging enthusiast magazine, PHOTONews. With quarterly print issues in excess of 100,000 copies and regular eNews updates to 20,000 subscribers, Amplis can build brand awareness resulting in double and triple digit growth. The PhotoNews community is very engaged, participating in Flickr groups, photo contests and Facebook.

Online initiatives are a cornerstone of Amplis’ marketing. Each brand has a distinct Canadian website engaging with consumers across the country using the relevant .ca domain. Traffic is generated through blogs, tweets, Facebook postings, Google+ initiatives, reviews and advertising, both online and print. Each site is B2C enabled using the Shopatron engine.

Amplis exhibits at major Canadian retail and trade shows to showcase the products. In-store demo days, lectures at technical schools and colleges as well as sponsorship of industry leaders are also key components in Amplis’ marketing toolbox. Amplis representatives attend major international shows to support Canadians and follow industry trends.

Visit: www.amplis.com for more information